Support
Conversations
Customers
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Total Customers
Active Subscriptions
MRR
Annual run-rate (ARR)
MRR × 12
Avg revenue / sub (ARPU)
New This Month
Projected month-end
new signups at current pace
With Tracker
📈 New customers — last 6 months
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| Customer | Status | Plan | MRR | Lifetime | Joined |
|---|---|---|---|---|---|
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Market Intelligence
EU pet tracker opportunity analysis · Updated weekly by AI
EU Dogs + Cats
235M
106M dogs · 129M cats (2023)
EU GPS Tracker Market
$89M
2025 · Growing 12.4% CAGR
Market by 2035
$286M
10-year projection
Tracker Penetration
~4%
of dogs/cats tracked in EU
🗺️ EU Market by Country
| Country | Dogs (M) | Cats (M) | Total (M) | Opportunity |
|---|
⚔️ Competitor Landscape & Revenue
| Company | Founded | Revenue (est.) | Year | Subscribers | Model | Notes |
|---|---|---|---|---|---|---|
| 🇩🇰 PawSentry Denmark |
2025 | Launching | 2026 | — | €3–9/mo | NTN satellite · BCG heart rate · IP67 |
📈 EU GPS Tracker Market Growth
Source: MetaTech Insights 2025 · 12.4% CAGR projection
🎯 PawSentry Opportunity
TAM (EU Dogs + Cats)
235M animals
Only ~4% currently tracked
SAM (Early adopters, 10%)
23.5M animals
~€2.2B revenue potential
SOM (Realistic 3yr target, 0.5%)
117,500 units
~€11.2M ARR at €8/mo avg
✅ PawSentry Advantages
🛰️ NTN satellite — works anywhere
❤️ BCG heart rate + health monitoring
🔋 Weeks of battery life
🌍 65+ countries coverage
💧 IP67 waterproof
🔊 Built-in speaker + strobe light
🛡️ PawSentry Care insurance bundle
❤️ BCG heart rate + health monitoring
🔋 Weeks of battery life
🌍 65+ countries coverage
💧 IP67 waterproof
🔊 Built-in speaker + strobe light
🛡️ PawSentry Care insurance bundle
⚠️ Market Challenges
🏔️ Tractive has 10M+ installed base
💰 Price sensitivity in Eastern EU
📡 NTN/satellite still emerging tech
🐱 Cat tracker adoption slower
📦 Hardware margins under pressure
🔄 High churn on subscriptions
📱 App quality matters hugely
💰 Price sensitivity in Eastern EU
📡 NTN/satellite still emerging tech
🐱 Cat tracker adoption slower
📦 Hardware margins under pressure
🔄 High churn on subscriptions
📱 App quality matters hugely
🚀 Growth Opportunities
🇵🇱 Poland: 7.5M dogs, underpenetrated
🇷🇴 Romania: highest dog ownership %
🇫🇷 France: 9.7M dogs, tech-forward
🇩🇪 Germany: 10.5M dogs, premium OK
🏥 Vet partnerships for health data
🐾 Multi-pet household upsell
📊 B2B: kennels, breeders, shelters
🇷🇴 Romania: highest dog ownership %
🇫🇷 France: 9.7M dogs, tech-forward
🇩🇪 Germany: 10.5M dogs, premium OK
🏥 Vet partnerships for health data
🐾 Multi-pet household upsell
📊 B2B: kennels, breeders, shelters
📋 Data sources: FEDIAF Facts & Figures 2025 (pet populations) · MetaTech Insights 2025 (EU GPS tracker market size & CAGR) · Fortune Business Insights (pet wearable market) · GlobalPETS 2024 (country-level ownership data). Market figures are estimates and should be used for directional planning only.
Overview
Server health · Tracker fleet · Live map
🩺 Server Health
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🖥️ Hetzner Cloud
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📡 Live Tracker Map
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Signal & Status Details
| Device | Status | Address | GPS Sats | RSSI (Signal) | RSRP (LTE) | Battery | Speed | Last Fix |
|---|---|---|---|---|---|---|---|---|
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🛠️ Server alert history (push, infra, app-level analyzer)
| When | Status | Level | Issue | Detail | Metric |
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Email Log
All system emails sent to customers
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| Type | To | Subject | Tracking # | Lang | Status | Sent |
|---|---|---|---|---|---|---|
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No emails logged yet. Emails will appear here as they are sent.
Health AI
Each tracker's most recent AI health report. The daily cron analyses the last 24 h of telemetry at 20:00 EU.
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Health Reports
Daily trend analysis · Insurance-grade pet health documentation
Select a pet above to view their health trend report
App Activity
Errors and usage events from the live Flutter app. Crashlytics still catches fatal native crashes; this is the rest.
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| When | Severity | Source | Platform | Message | User | Device |
|---|---|---|---|---|---|---|
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No errors recorded yet. The Flutter app will push events here as they happen.
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| When | Kind | Name | Props | User | Session |
|---|---|---|---|---|---|
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No usage events recorded yet.
AI Usage
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Website
pawsentry.com · loading…
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Battery
Battery % and voltage, drain by state, the tracker's hourly power report, and what explains the spikes
All figures are ESTIMATES, not measurements: the % comes from the firmware's uncalibrated voltage table (1 % steps); the
PMIC "meas" current is sampled with about 1.1 mA steps; "firmware est" is the tracker's own model; "battery-implied" = the % drop × the
900 mAh sample cell.
Pick a tracker
Sentry AI Analyser
Every night at 04:00 (Copenhagen) · proposes only, nothing changes until you approve
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Sounds
Clips the bench trackers kept, the tracker's verdict and your labels · labels are the ground truth for the filter
dB are the tracker's estimates (dB SPL, not calibrated). Jolt = the neck movement during the loud parts against before the sound, x100
(100 = the same, the pet's own bark is expected well above it; empty = unknown). Under it, the gyroscope score, the correlation and the
per segment scores the server computes from the clip. The jolt is data only: nothing counts by it.
Clips, newest upload first
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Investors
Real tracker hardware only · updated nightly from the Sentry AI Analyser
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Fleet
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Logs
Tracker logs uploaded by the app over Bluetooth
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Firmware
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